Resources Library

22 Apr 2025

International Earth Day? Zillennials care about the planet every day—and expect brands to do as well! When making purchasing decisions, Gen Z and young Millennials increasingly consider sustainability and may switch or stay loyal to a brand based solely on its sustainability practices. Earth Day is a good reminder that sustainability isn’t just a trend but a key element of every brand’s strategy.

16 Apr 2025

Who doesn’t love a freebie? A free coffee, a birthday discount, or surprise points—these little perks make spending feel rewarding. But some loyalty programs do it better than others. We’ve crunched the numbers, surveyed the market, and uncovered which loyalty programs are winning hearts (and wallets) worldwide. What’s their secret? Let’s take a look.

15 Apr 2025

Loyalty program for Baby Boomers and Silent Generation? Sure, as long as it offers clear and immediate benefits. Explore how the preferences and approaches of mature adults influence customer loyalty.