Presented by Loyalty TV

Let’s Talk Loyalty created the world’s first podcast and TV channel for loyalty marketing professionals.

Founded by loyalty expert Paula Thomas, it offers insights for those who design, run, and optimise loyalty programmes worldwide. Through interviews with world-class brands and industry leaders, Let’s Talk Loyalty has become a key source of ideas and innovation in the loyalty space. Each week, loyalty specialists from around the world share the latest trends, strategies, and success stories.

Latest Episode

Azul Airlines (Brazil) - Global Innovations in Airline Loyalty

We’re excited to share a brand-new Loyalty TV episode featuring Raffael Fappiano Neto, Product Manager for Loyalty at Azul Airlines – the largest airline in Brazil by number of flights and cities served.

Raffael shares bold and innovative ideas, including a disruptive concept that allows members to burn their miles before they even earn them. He also presents insights into Azul’s paid, subscription-based loyalty program, which enables customers to reach tier status even without frequent flying.

This conversation offers a unique look into how Azul is reimagining airline loyalty – and how bold thinking can lead to real differentiation in a competitive market.

Enjoy the episode!

Hassle-Free Integration

Hassle-Free Integration and Robust Data Security

The Comarch Loyalty Marketing Platform integrates with your existing systems, including CRMs, e-commerce platforms, and more to minimize the risk of disruptions. As an IT company at our core, we provide hands-on support to help you onboard.

Built-in GDPR compliance, anonymization, and profiling consent features guard your customers’ data. Additionally, measures such as AI-powered fraud prevention and data encryption guarantee that your information is secure.

Decades of Expertise & Trust

With more than 30 years of expertise, Comarch has become a respected name around the world. Top research firms such as Gartner, Forrester, and Loyalty360 have acknowledged our creativity, and leadership. On a daily basis, we assist almost 300 million end-users of our customers’ loyalty programs.

One example of our dedication to the loyalty sector is the worldwide Customer Loyalty Predictions 2025 report—a part of our comprehensive market research. When you choose Comarch as your partner, you're getting an experienced team dedicated to producing tangible outcomes.

Loyalty at First Click: The Tech Behind the Trust

Loyalty Program Management

Think of this as your toolkit for building relationships that stick. Set up tiers, points, badges, lotteries, and gamified challenges to keep them hooked. Plus, with built-in fraud detection, you can focus on rewarding loyalty without worrying about sneaky business.

Marketing Automation & Omnichannel Engagement

Why chase customers when you can be everywhere they are—automatically? Our platform makes sure your messages land at the right time, on the right channel, without you lifting a finger. Whether it’s an email, app notification, or SMS, they feel personal, not pushy.

AI & Data Analytics

Ever wish you could read your customers’ minds? Our AI comes pretty close. It tracks behavior, spots patterns, and helps you serve up offers and experiences that feel tailor-made. The best part? It keeps learning, so your campaigns just get better over time.

Customer Journey Orchestration

We are firm believers in the power of emotional loyalty. And to achieve that, you can carefully design every step of your customer journey to make them feel important from the very first contact.

Measurable ROI

Marketing is more fun when you know it’s working. With real-time reporting, you’ll see exactly how your loyalty efforts boost engagement, retention, and revenue. No guessing, no fluff — just clear numbers showing what’s working and where to tweak.

Multi-Industry, Global Reach

People love feeling valued, no matter if you’re running an airline or a clothing label. Our platform is built to scale, so you can run programs that fit your industry and speak to customers no matter where they are.