Unlock the Power of Your Loyalty with Data
Stop guessing and start growing with Comarch Loyalty Management Business Intelligence!
Stop guessing and start growing with Comarch Loyalty Management Business Intelligence!
Comarch Loyalty Management Business Intelligence (CLM BI) is a next-generation analytical platform designed to maximize the value of loyalty programs. Built on a modern data lakehouse architecture, it combines the power of advanced analytics with seamless integration into Comarch Loyalty Management (CLM) and other enterprise systems such as ERP, CRM, and campaign management tools. CLM BI allows organizations to monitor and understand customer behavior across every touchpoint. Out-of-the-box reports and customizable dashboards delivered through Comarch BI Point make it easy to transform complex data into actionable insights. From measuring customer journeys to benchmarking performance against industry standards, CLM BI ensures that loyalty programs are not only innovative but also measurable and impactful. Below you will find a selection of business use cases that demonstrate how CLM BI can support different aspects of loyalty program management.
Understanding emotional connections is just as important as tracking transactional behavior, and CLM BI makes this possible through advanced loyalty analytics. By analyzing Net Promoter Score (NPS), Customer Satisfaction Scores, and even customer sentiment, businesses can gain a complete 360-degree view of their members. These insights go beyond numbers: they reveal motivations, perceptions, and loyalty drivers.
Marketers can leverage this intelligence directly within the platform to design campaigns, exclusive experiences, or recognition tiers. For instance, members with low NPS can be targeted with personalized win-back offers, while brand advocates actively referring friends or supporting charity initiatives can be rewarded with premium benefits.
With CLM BI, emotional and behavioral loyalty become measurable and actionable assets.
Every successful loyalty initiative requires financial discipline, and CLM BI provides the tools needed to optimize program costs and profitability. Through expiration and liability reports, companies can closely monitor outstanding points and rewards, ensuring proper financial control. Partner billing features simplify complex settlement processes, making it easier to collaborate with co-branded partners and coalitions. Advanced dashboards allow managers to assess financial performance, highlighting inefficiencies and areas for improvement.
By integrating financial analytics into everyday decision-making, CLM BI helps businesses strike the right balance between member engagement and profitability, ensuring that loyalty initiatives remain sustainable and cost-effective over time.
CLM BI enables organizations to evaluate and optimize the effectiveness of promotions and campaign plans executed in Comarch Loyalty Management. By analyzing past transactions, customer behavior, and promotion history, the platform helps marketers understand which offers delivered the strongest results and how campaign costs compared to projected outcomes. Dashboards in Comarch BI Point provide full visibility into promotion performance across customer segments, channels, and campaign types, highlighting both successful initiatives and areas that require improvement.
Cost-benefit analyses of loyalty rewards further support data-driven decision-making, allowing businesses to refine their promotional strategies and maximize return on investment in future campaigns
Measuring the performance of loyalty programs is a critical factor in long-term success, and CLM BI delivers a comprehensive suite of KPIs tailored to this purpose. With dozens of metrics including: growth rate, churn rate, average transaction value, loyalty penetration, customer lifetime value, engagement index, enrollments, and NPS -organizations can monitor program effectiveness in real time. What makes this even more powerful is the availability of industry benchmarks, enabling companies to compare their performance against market standards and identify competitive gaps.
All KPIs are presented in intuitive visualizations through Comarch BI Point, making complex datasets easy to interpret. By turning raw numbers into meaningful insights, CLM BI ensures that business leaders always have a clear picture of loyalty program performance.
Through advanced churn analysis and attrition models, the platform highlights customers who are most likely to disengage. Recommendations for proactive actions such as targeted offers, reactivation campaigns, or personalized communication are generated directly within the system. This predictive capability allows loyalty managers to act early, protecting revenue streams and safeguarding customer relationships. By turning potential attrition into opportunities for engagement, CLM BI ensures that loyalty programs are not just reactive but strategically proactive.
Fraudulent activity can significantly impact the credibility and profitability of loyalty programs, which is why CLM BI includes a dedicated fraud prevention optional module. By applying anomaly detection, the system may identify unusual redemption patterns, suspicious behaviors, or irregular spikes in activity across stores, channels, or individual members. Historical trend analysis help managers quickly uncover fraud schemes, while visual dashboards in Comarch BI Point provide an instant overview of risk exposure.
With the ability to cross-check user activity across different channels, CLM BI strengthens security and minimizes financial losses. This proactive approach ensures that loyalty programs remain both trustworthy and resilient.
Not all members contribute equally to a program’s success, and CLM BI helps businesses identify and prioritize their most valuable customers through customer lifetime value (CLV) modeling. By analyzing historical behavior and forecasting future profitability, the platform makes it possible to segment customers according to their potential contribution. These insights enable organizations to tailor retention strategies, prioritize investments, and monitor CLV changes over time. Predictive scoring models highlight which members are likely to deliver the highest value in the future, ensuring that loyalty efforts are focused on the right audience. This strategic approach maximizes return on engagement and strengthens long-term customer relationships.
CLM BI goes beyond reporting past performance by predicting the future success of upcoming campaigns. Using historical benchmarks, predictive modeling, and uplift analysis against control groups, the system estimates response rates and likely outcomes before campaigns are even launched. This helps marketers adjust offers, fine-tune targeting, and allocate resources more effectively. By providing a reliable estimation of campaign success, CLM BI minimizes uncertainty and ensures that loyalty initiatives are always optimized for maximum impact. The result is not only better campaign performance but also increased confidence in data-driven decision-making.
Traditional segmentation based on demographics alone is no longer sufficient, and CLM BI takes segmentation to the next level with advanced behavioral and predictive models. By analyzing dozens of customer parameters, the platform creates homogeneous segments that truly reflect differences in shopping habits, preferences, and engagement levels. These insights allow for more precise targeting and tailored experiences that resonate with customers on an individual level. With CLM BI, marketers can identify niche groups, predict their future behavior, and deliver the right message at the right time, ensuring campaigns are always relevant and impactful.
Recency, frequency, and monetary value (RFM) analysis remains one of the most effective ways to understand customer behavior, and CLM BI makes it easy to apply this methodology in loyalty marketing. Customers are scored based on how recently and frequently they purchase, as well as the value of their transactions. This allows businesses to quickly identify high-potential segments, such as those primed for cross-sell or upsell campaigns, as well as customers at risk of disengagement.
Targeted messaging tailored to each RFM profile ensures higher campaign effectiveness, turning insights into tangible business results. With CLM BI, RFM analysis becomes a powerful tool for precision marketing.
At the heart of CLM BI lies the ability to apply advanced artificial intelligence and machine learning in a way that is tailored to each client’s unique needs. Rather than relying on generic, out-of-the-box models, Comarch develops custom AI/ML solutions that take into account the available data sources, industry specifics, and the individual requirements of every loyalty program. These models can support a wide range of use cases, from enhancing personalization and predicting customer behavior to optimizing campaign strategies and detecting anomalies.
By leveraging Comarch’s extensive experience in building data-driven solutions, businesses gain access to analytics that are not only cutting-edge but also highly relevant to their operational reality. This bespoke approach ensures that loyalty programs evolve in line with customer expectations and market dynamics, unlocking their full potential in a competitive landscape.
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