How Automotive Brands Can Use Data to Drive Customer Engagement
Keeping customers engaged in the automotive industry presents a unique challenge. Unlike everyday products, cars and related services are purchased infrequently. When customers return unexpectedly due to a premature repair or part failure, it can erode their trust. For brands, OEMs, and dealerships, the goal is to build customer loyalty and meaningful engagement between these sporadic visits, ensuring that each interaction adds value.
