Latest posts

International Earth Day? Zillennials care about the planet every day—and expect brands to do as well! When making purchasing decisions, Gen Z and young Millennials increasingly consider sustainability and may switch or stay loyal to a brand based solely on its sustainability practices. Earth Day is a good reminder that sustainability isn’t just a trend but a key element of every brand’s strategy.

Who doesn’t love a freebie? A free coffee, a birthday discount, or surprise points—these little perks make spending feel rewarding. But some loyalty programs do it better than others. We’ve crunched the numbers, surveyed the market, and uncovered which loyalty programs are winning hearts (and wallets) worldwide. What’s their secret? Let’s take a look.

Loyalty program for Baby Boomers and Silent Generation? Sure, as long as it offers clear and immediate benefits. Explore how the preferences and approaches of mature adults influence customer loyalty.

This week, we decided to take a look at loyalty programs through the eyes of Paul Sage, CTO at The Tesca Group, who took our Loyalty Personality Quiz to uncover his unique approach to customer loyalty.

Perfect loyalty program for Gen X? A practical one. This generation is driven by value and utility, with 40% favoring supermarket and food retailer loyalty programs. Explore how established adults' preferences and approaches influence customer loyalty.

This week, we’re joined by Shawn Benkert, IT Manager of Loyalty Technology Support at JetBlue, for the Loyalty Personality Quiz. Shawn shares his thoughts on what makes loyalty programs work and what’s shaping the future of customer engagement.

67% of Millennials and young Gen Xers are more likely to join a loyalty program that prioritizes sustainability. But that's not all! We're exploring how mid-career adults' preferences and approaches influence customer loyalty. Gain key insights to connect with your customers and foster long-term loyalty.

Comarch’s valued client, Azerbaijan Airlines, recently made an appearance in an episode of the Global Loyalty Predictions 2025 series, presented by the Global Loyalty Organisation. Araz Aliyev, Director of the Loyalty Department at Azerbaijan Airlines, shared his expert insights on the key challenges facing the loyalty industry in 2025, alongside other professionals from top global companies.

What happens when a self-proclaimed loyalty nerd takes the Loyalty Personality Quiz? This week, Steve Adams, Director of Loyalty and Marketplace at Carnival Cruise Line, joins us to share his perspective on what makes loyalty programs successful today.