Latest posts

Today, we're excited to share a brand-new episode of Loyalty TV — this time with a special twist!

Looking to convert your gas station to EV charging? Get expert insights on turning infrastructure into loyalty and competitive advantage.

In this episode of Loyalty TV, Paula Thomas is joined by Shikha Narula, Managing Director, Head of Consumer & Small Business Product Strategy, Transformation, and Rewards at Bank of America - one of the world’s largest financial institutions, serving approximately 69 million consumer and small business clients globally.

In today’s episode, Paula Thomas is joined in the studio by Marlena Polrola and Joanna Witsch, both based in Dubai with Comarch’s Middle East team.

Using a blend of technology and human insight, TFG Rewards has built a flexible ecosystem that delivers value in ways that are timely, personalized, and emotionally resonant. Exclusive offers, sustainability-driven incentives, and gamified engagement exist to meet the customers exactly where they are—and where they want to go.

Łukasz Dubiel, our own Loyalty Solutions Consulting Director, was recently featured on the Mobility Plaza podcast—a platform for professionals in the global fuel and mobility industry.

International Earth Day? Zillennials care about the planet every day—and expect brands to do as well! When making purchasing decisions, Gen Z and young Millennials increasingly consider sustainability and may switch or stay loyal to a brand based solely on its sustainability practices. Earth Day is a good reminder that sustainability isn’t just a trend but a key element of every brand’s strategy.

Who doesn’t love a freebie? A free coffee, a birthday discount, or surprise points—these little perks make spending feel rewarding. But some loyalty programs do it better than others. We’ve crunched the numbers, surveyed the market, and uncovered which loyalty programs are winning hearts (and wallets) worldwide. What’s their secret? Let’s take a look.

Loyalty program for Baby Boomers and Silent Generation? Sure, as long as it offers clear and immediate benefits. Explore how the preferences and approaches of mature adults influence customer loyalty.